Spoon HQ

Thursday, September 10, 2009

Famous Foodies Rant - Round Two

After the success of their Speakers’ Corner at the Real Food Festival, Rude Health are taking their rants on the road again and heading west for the Abergavenny Food Festival.The Rude Health gang will be joined by celebrated chefs, food writers and producers as they too step onto the hay bale and up to the microphone to rant. Come to the Castle and listen on Saturday 19th September and Sunday 20th September between 12noon - 1pm, and again at 3pm - 4pm.

First up will be Rude Health’s own relentless ranter Nick Barnard, followed by the likes of The Hardwick’s Stephen Terry and fellow local foodie Shaun Hill, of The Walnut Tree.

Find out if there’s a dragon-like side to Levi Roots whilst baker extraordinaire Richard Bertinet kneads out some of his bugbears. Rare Tea lady Henrietta Lovell, straight-talking Alison Lea-Wilson from Halen Môn, the Whitechapel Gallery’s feted “no-fuss” chef Maria Eliaand the passionate Italian cookery writer Laura Santtini will show that the girls have plenty to rant about too.

After a terrific (if controversial) tirade against Elizabeth David at Real Food, seasoned ranter and editor of new food magazine Fire and Knives, Tim Hayward will be back freshly riled and ready to let off steam. Also chalked up to appear are spicy ranters Cyrus Todiwala MBE and Richard Ehrlich who will be revealing what really gets them hot under the collar. We can see the sparks flying already. It’s sure to be a spectacle - as long as Nick relinquishes the hay bale; we’ve got a cattle prong just in case!*

Hecklers welcome. The more vocal the better.

And if you’re not able make it to the Abergavenny Food Festival the rants will be recorded and uploaded to the Rude Health website -
http://www.rudehealth.com/ - where you can currently find all of the Real Food rants, including those by Mexican-food marvel Thomasina Miers, author-blogger Simon Majumdar and St John restaurateur Trevor Gulliver, a prince amongst ranters.

* Cattle prong or similar poking device will not be used on anyone apart from Nick - he’sused to it.


Nick Barnard; Rude Health’s own ranter
Stephen Terry; owner and chef of The Hardwick restaurant
Shaun Hill; head chef at The Walnut Tree restaurant
Levi Roots; creator of Reggae-Reggae sauce and presenter of Caribbean Food Made Easy
Richard Bertinet; French chef, baker, author and owner of The Bertinet kitchen
Henrietta Lovell; founder of Rare Tea Company
Alison Lea-Wilson; founder and co-owner of Halen Môn
Maria Elia; author of The Modern Vegetarian and head chef at Whitechapel Gallery
Laura Santtini; food writer and author of Easy Tasty Italian cookbook
Tim Hayward; editor of Fire and Knives
Cyrus Todiwala MBE; owner and Executive chef of Cafe Spice Namaste
Richard Ehrlich; award-winning drinks writer
Thomasina Miers; food writer and co-owner of Wahaca restaurants
Simon Majumdar; author and Dos Hermanos blogger
Trevor Gulliver; co-owner of St John restaurant

The Abergavenny Food Festival
19th - 20th September 2009
Rude Health’s Speakers’ Corner can be found in the Castle area

Who are Rude Health?
Based in SW London, Rude Health was set up by a bunch of foodies in 2005 with one simple aim: to make breakfast cereals that they wanted to eat. This means everything Rude Health makes has to be wholesome, sustainable, good for you, and of course, utterly delicious.

Stockist Information
Available from Waitrose and Ocado in addition to the best farm shops, delis, organic health food stores and independent gourmet retailers nationwide.

For further information on Rude Health and their range of delicious breakfast products you can visit the website

For more details, photography or scrumptious samples contact Holly
tel: 020 8877 9821

Easy Tasty Magic™ by Laura Santtini


Easy Tasty Magic™ by Laura Santtini is a spell binding range of transformational scratch cooking preparations with a little abracadabra. A single application of these innovative cook’s ingredients has the power to transform simple dishes, with neither fuss nor hocus pocus. Cooks of all levels are empowered with spectacular kitchen wizardry.

These magical preparations by Laura Santtini are included in her transformational cookery book -
Easy Tasty Italian - published by Quadrille in October 2009

Easy Tasty Magic™ is as mouth watering as it is spellbinding. Laura Santtini's Easy Tasty Magic™ range is a blend of unusual combinations and notions taken from three separate and special larders, as explored in her book, Easy Tasty Italian : the typical Italian larder, the Alchemic larder and the Umami larder, the recognised fifth taste of savoury ‘deliciousness’. Traditional Italian ingredients are entwined with the alchemical flavours and commodities of Renaissance Venice. Easy Tasty Magic™ - Food Bling ™, Taste No. 5™ and Star Dust Savoury Sprinkles ™ will be launched exclusively through Selfridges Food Hall from October 2009 and is the perfect compliment to any kitchen.

Food Bling ™ comes to Selfridges
Easy Tasty Magic™ takes the credible edible out of art shops and into the food hall. Food Bling™ retail packs consist of edible 23k gold and silver in both leaf and flake form. Food Bling™ kits include gold and silver leaves and application brush plus a box of gold and silver flakes. Gold and silver flakes are also sold in a specially designed transparent shaker for blinging up any table. What “gilty” pleasures await!

Stardust Savoury Sprinkles ™ - heaven on earth
The stars of the herb and spice world are gathered, milled to a fine star dust and blended with edible 23k gold or silver. Designed to both season and decorate, this range of Stardust Savoury Sprinkles is an innovative and Easy Tasty Magic way to transform the simplest dish. These delicious twinkling star dusts come in five notes and colours: Venetian, Renaissance, Taste No. 5™, Inca Chilli Chocolate and Japanese Furikake. Extraordinarily beautiful, a feast for your eyes and your palate.

Taste No. 5 ™ - Umami Paste
This secret recipe comes in a squeezable tube and contains over 80 inches of pure unadulterated deliciousness. A pioneering umami preparation guaranteed to become your favourite squeeze, Taste No. 5 ™ can be added as a flavour bomb to anything from grills, roasts and bakes to pastas, soups, risottos and stews to sauces, gravies and crusts or simply on its own as a condiment for panini, crostini and dressings.

Latterday Rubs
A range of latterday rubs using the finest salts, spices and new herb drying technology to guarantee both colour and flavour
Carnal Sin Rub ™ is a seductive rich and heady seasoning. Tenderising magenta beets blend with notes of pink peppercorn and exotic Persian rose to crash upon shores of pink salt and sharp sumac in a final and indulgent carnal sin. Ideal for seasoning red meats, robust fish and seafood before cooking. White Mischief Rub ™ on the other hand is light and pure, a colonial latterday rub for white flesh, fish and shellfish. Smoked China tea is blended with delicate jasmine, spicy Paprika and aromatic Sichuan peppercorns. On The Game is a tasty latterday rub for hunters and their prey. Scented Mediterranean rosemary and myrtle are blended with wild juniper, cracked black peppercorns a hint of lemon and a hue of garlic. The final rub in the range is International Jerk. A common latterday rub for wings, breasts and thighs, this is a globetrotting blend of Scotch bonnet chilli, thyme, bay and sweet Island spices.

Packaged in magical jewel coloured glass with apothecary style labels with illuminated gilded lettering these products are guaranteed to enchant any kitchen corner and make ideal and very special gifts.

Laura Santtini is a long standing consultant to Selfridges. Her inspirational and truly delicious Credit Crunch Chocolate has received global acclaim. Aside from writing her book,
Easy Tasty Italian, and developing her own product range, Easy Tasty Magic™ whilst running Santini Restaurant, Laura has developed a new Selfridges’ own label herb and spice range.


Food Bling ™
The Food Bling Kit £14.99
The Food Bling Shaker £14.99

Stardust Savoury Sprinkles ™
Venetian, Renaissance, Taste No. 5 ™, Inca Chilli Chocolate and Japanese Furikake All priced at: £3.49 for 7g glass tube

Taste No. 5 ™
60g tube £2.99

Latterday Rubs
80g jars TBC

Cut outs available

We anticipate that samples will be ready at the end of September shortly before they appear on Selfridges’ shelves.

Selfridges – London, Birmingham, Manchester Trafford & Manchester Exchange Square

Press Contact

Sarah Canet
Spoon PR
Telephone: +44 207 610 9821

Barmy Banana Breakfast

Rude Health’s new porridge is top of the class. This winter wake up to the lip-smackingly luscious flavours of Rude Health’s new Top Banana organic porridge; a blissful blend of banana, roasted hazelnuts, maple flakes and oats.

To create
Top Banana, Rude Health has bejewelled their expertly-made base of British porridge oats and jumbo oats with soft chunks of Fairtrade banana. Ground banana is used to spread this irresistible fruity flavour throughout each mouthful whilst roasted hazelnuts provide a uniquely subtle crunch. For a scrumptious natural sweetness Rude Health has discovered the magic of organic maple flakes. From Canada, the home of maple, they add the heavenly taste of maple syrup with all the health benefits too. As Top Banana cooks and the banana pieces caramelise, the rich flavours combine to turn this into a breakfast that’s barmily good.

Top Banana not only tastes amazing but it’s good for you too. Thanks to their low GI score the creamy organic oats will keep you going for hours whilst also helping to lower cholesterol. The dried banana pieces are packed with potassium; an essential mineral needed to keep your muscles in good shape. Maple flakes have fewer calories than honey and are believed to act as an antioxidant. As with all Rude Health cereals Top Banana is high in fibre and contains no added salt or sugar…. making it a most virtuous cereal and not very barmy at all.

There’s more fantastic news… Eating this porridge will not only give you the right start to the day, it will give children in Costa Rica the right start to life too. You see the banana pieces are Fairtrade and grown on small co-operative farms. In the past the farmers’ children had to travel 1½ hours by boat to reach the nearest school. But since receiving a fair price for their produce, the community has built a local school that uses solar electricity and teaches 45 young students.

Rude Health is on a mission to bring great taste variety to porridge bowls up and down the country.
Top Banana joins the award-winning Fruity Date, the highly nutritious seed sown Morning Glory and the hard core traditionalists’ favourite Daily Oats.


Association of Small Farmers of Talamanca, Costa Rica
For further information:

Who are Rude Health?
Based in South West London, Rude Health was set up by a bunch of foodies in 2005 with one simple aim: to make breakfast cereals that they wanted to eat. This means that everything Rude Health makes has to be wholesome, sustainable, good for you and of course utterly delicious.

Price Information
Top Banana organic porridge £3.99 RRP (550g)
Fruity Date organic porridge £3.99 RRP (550g)
Morning Glory organic porridge £3.49 RRP (550g)
Daily Oats organic porridge £3.19 RRP (550g)

Stockist Information
Available from Waitrose, Ocado.com and independent food stores nationwide from September 2009

For further information on Rude Health and their range of fabulous breakfast foods you can visit the website

For scrumptious samples and mouth-watering images please contact Holly

Tel: 0208 877 9821

Email: holly@rudehealth.com

Friday, September 04, 2009

Cook It Raw on tour

Cook it Raw Events

(next three years)

Friuli Venezia Giulia - winter 2009/2010

San Francisco - spring 2010

Sao Paulo - summer 2010

Kyoto - early fall 2010

Sydney - winter 2011

Bombay - spring 2011

Canada - late summer 2011

Nigeria - early 2012

China - september 2012

Siberia - early winter 2012/13

Organised by Nordic Gastronomical Services