Spoon HQ

Friday, January 29, 2010

Rude Health- New nut-free muesli is Super Fruity

This spring Rude Health welcome a new nut-free, wheat-free breakfast to their range of organic mueslis. With no added sugar or salt, Super Fruity muesli is packed full of naturally sweet, juicy fruit. Delightfully healthy and high in fibre, Super Fruity is available in Tesco stores from March.

Super Fruity organic muesli is a bowl of breakfast sunshine. The soft sultanas, apricots, dates and raisins Rude Health put in this cereal have ripened in the hot summer sun until they become moreishly sweet and succulent.

Rude Health blend the juicy fruit morsels with smooth creamy oats and toothsome barley and rye flakes, making this muesli super high in fibre too. And finally, a sprinkling of sunflower and pumpkin seeds adds an extra boost of crunchy goodness. Rude Health’s crack team of cereal aficionados hopes you’ll be riding a wave of pleasure with each irresistibly delicious spoonful.

You can make a muesli sweet by putting lots of naturally sweet fruit in it or by chucking in lots of processed sugar. Guess which Rude Health do. Rude Health choose their ingredients like they choose their friends: wild, not refined. They use sustainably-grown ingredients which are packed full of flavour and nutrition. So Rude Health see no earthly reason to use sneaky sugars, hidden salts or nasty additives.

This muesli is so wildly fruity that Rude Health recommend going all the way and enjoying it with apple or orange juice as a change from milk. Some days you just can’t have too much fruit.

Nick Barnard, co-founder and chief ranter, is forever encouraging everyone to drink cloudy apple juice as it has more antioxidants and vitamins than the stuff made from concentrate. And he raves about eating old fashioned apple varieties like pippin or russet too. Listen to Nick rant at www.rudehealth.com/why-rude-health/nick-rant

Who are Rude Health?

Cereal revolutionaries Rude Health aren’t afraid of punching above their weight. The crack team of just seven, led by co-founding couple Nick and Camilla Barnard, are on a mission to bring delicious healthy breakfasts to cereal bowls up and down the country. With no added salt or sugar and no junk, Rude Health vehemently reject over-processing and refined ingredients. They rely instead on the highest-quality, sustainably-produced ingredients to make cereals worth waking up for.

For further information on Rude Health and their range of fabulous breakfast foods you can visit the website - www.rudehealth.com

Product Information

Super Fruity muesli - £2.49 for 500g

Available in Tesco stores from March

Please contact Holly for details or photography:

Tel: 0208 877 9821

Thursday, January 14, 2010

Hell in Haiti - Action Against Hunger mounts emergency response



International humanitarian organisation Action Against Hunger | ACF International is putting in motion an emergency response to help the survivors of the devastating earthquake which struck Haiti yesterday. An emergency response team is on its way to reinforce the 100 ACF field workers already on the ground, and additional emergency supplies, including water, sanitation relief equipment and food supplies will be flown in later today.

ACF’s immediate priority is to ensure its entire staff is safe. The organisation’s offices have been severely damaged, many of its supplies have been destroyed and communication channels are down. ACF teams on the ground are preparing to assess the damage and evaluate the needs of the survivors. ACF is also preparing to transport relief supplies, such as water treatment stations and cars from Gonaives to Port au Prince.

“The extent of the devastation is still unclear in the country’s capital, Port au Prince,” said Action Against Hunger’s Executive Director, Jean Michel Grand. But for a country already contending with endemic poverty and an insufficient water and sanitation infrastructure, the effects of this earthquake are catastrophic. “Our teams are extremely concerned for the survivors’ welfare, particularly, access to safe drinking water and food supplies. Chronic malnutrition rates in the country are already high, and it is likely that food supplies have been destroyed.”

Action Against Hunger has implemented programmes in Haiti since 1985, carrying out emergency measures in the areas of health and nutrition, areas of health and nutrition. Since 2001, we have focused primarily on food security and water, sanitation and hygiene programmes in both emergency and development contexts in Port de Paix, Gonaives, Anse Rouge and Jeremiah.

Action Against Hunger has launched a public emergency appeal. Call 08456 003618 or visit www.actionagainsthunger.org.uk.


Notes to the editor:

For interviews with aid workers in Haiti, images, or more information please contact:

Lucile Grosjean (Spokesperson in Haiti): + 33 6 70 01 58 43 / + 33 6 64 16 21 13 / lgrosjean@actioncontrelafaim.org

Christine Kahmann (UK): 020 8293 6197 / 079 8332 6556 / c.kahmann@aahuk.org

Action Against Hunger | ACF International is an international humanitarian organisation committed to ending child hunger. Recognised as a leader in the fight against malnutrition, ACF works to save the lives of malnourished children while providing communities with sustainable access to safe water and long-term solutions to hunger. With 30 years of expertise in emergency situations of conflict, natural disaster, and chronic food insecurity, ACF runs life-saving programmes in some 40 countries benefiting 5 million people each year. www.actionagainsthunger.org.uk