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Friday, January 29, 2010

Rude Health- New nut-free muesli is Super Fruity

This spring Rude Health welcome a new nut-free, wheat-free breakfast to their range of organic mueslis. With no added sugar or salt, Super Fruity muesli is packed full of naturally sweet, juicy fruit. Delightfully healthy and high in fibre, Super Fruity is available in Tesco stores from March.

Super Fruity organic muesli is a bowl of breakfast sunshine. The soft sultanas, apricots, dates and raisins Rude Health put in this cereal have ripened in the hot summer sun until they become moreishly sweet and succulent.

Rude Health blend the juicy fruit morsels with smooth creamy oats and toothsome barley and rye flakes, making this muesli super high in fibre too. And finally, a sprinkling of sunflower and pumpkin seeds adds an extra boost of crunchy goodness. Rude Health’s crack team of cereal aficionados hopes you’ll be riding a wave of pleasure with each irresistibly delicious spoonful.

You can make a muesli sweet by putting lots of naturally sweet fruit in it or by chucking in lots of processed sugar. Guess which Rude Health do. Rude Health choose their ingredients like they choose their friends: wild, not refined. They use sustainably-grown ingredients which are packed full of flavour and nutrition. So Rude Health see no earthly reason to use sneaky sugars, hidden salts or nasty additives.

This muesli is so wildly fruity that Rude Health recommend going all the way and enjoying it with apple or orange juice as a change from milk. Some days you just can’t have too much fruit.

Nick Barnard, co-founder and chief ranter, is forever encouraging everyone to drink cloudy apple juice as it has more antioxidants and vitamins than the stuff made from concentrate. And he raves about eating old fashioned apple varieties like pippin or russet too. Listen to Nick rant at www.rudehealth.com/why-rude-health/nick-rant

Who are Rude Health?

Cereal revolutionaries Rude Health aren’t afraid of punching above their weight. The crack team of just seven, led by co-founding couple Nick and Camilla Barnard, are on a mission to bring delicious healthy breakfasts to cereal bowls up and down the country. With no added salt or sugar and no junk, Rude Health vehemently reject over-processing and refined ingredients. They rely instead on the highest-quality, sustainably-produced ingredients to make cereals worth waking up for.

For further information on Rude Health and their range of fabulous breakfast foods you can visit the website - www.rudehealth.com

Product Information

Super Fruity muesli - £2.49 for 500g

Available in Tesco stores from March

Please contact Holly for details or photography:

Tel: 0208 877 9821


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