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Tuesday, July 14, 2009

New puffed cereals - no mere piece of puff

Following hot on the heels of their new Early Bird muesli Rude Health is launching two breakfast cereals. Rude Health Puffed Oats and Rude Health Puffed Wheat are light, oh-so-good foryou and irresistibly delicious.

Oat-mania has embraced rolled oats, hot oats, even wonderfully crunchy oats but until RudeHealth propelled its new Puffed Oats into stores there hasn’t been a light oat cereal. Salt and sugar free, these fluffy, wholegrain breakfast gems will be available nationwide from the end of July, where they will be found on the main cereal aisle sitting alongside their similarly wholesome sister Puffed Wheat.

The secret to Rude Health’s Puffed Wheat and Puffed Oats is in their rocket like production.The finest wheat and oats are loaded into a giant popping machine and blasted out so hard that they explode. BOOM. Great fun and a truly excellent idea too as the nutrition of the grain ispreserved along with its naturally great flavour. Rude Health believes there’s no earthly reason to add salt, coat in sugar or throw in any nasty additives when cereal tastes this good.

And now for the science… Puffed Oats are an excellent source of beta-glucan, known to lowercholesterol and keep your heart healthy and happy. Oats also have a low GI index, which means their energy is released slowly, which should kick those mid-morning snack attacks into touch. Made with wholegrains, this cereal is high in fibre, helping to make you feel as bright and bouncy as a trampolining ballerina.

Rude Health’s angelic Puffed Wheat is also high in fibre and makes a fabulous low-fat breakfast. As yummy with cold milk as when tumbling overchopped banana and drizzled with maple syrup, a bowl of Puffed Wheat gives you a flying start to the day.

Editor’s Notes

Who are Rude Health?
Based in South West London, Rude Health was set up by a bunch of foodies in 2005 with onesimple aim: to make breakfast cereals that they wanted to eat. This means that everything Rude Health makes has to be wholesome, sustainable, good for you and of course utterly delicious.

Price Information
Puffed Oats £1.60 (150g)
Puffed Wheat £1.40 (150g)

Stockist Information
Available from Waitrose and Ocado.com from 20th July 2009.

For further information on Rude Health and their range of fabulous breakfast foods you can visit the website http://www.rudehealth.com/

For scrumptious samples and mouth-watering images please contact Holly
Tel: 0208 877 9821
Email: holly@rudehealth.com


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